EIEIO Marketing was founded by a former Facebook employee with the intentions of helping businesses find success with Facebook Marketing. Our unique insider information and knowledge position us perfectly to help our clients with their digital marketing execution.
Facebook Marketing has evolved enormously over the past years to include much more than just the Ads we see in our timelines. We leverage a variety of Facebook marketing platforms in order to contribute to a comprehensive digital marketing strategy. Instagram Ads, Audience Network, and Instant Articles allow your ad to be seen across a variety of mobile apps and websites. We use the platforms that are relevant to your business & goals in order to provide you with the best return on your investment.
We are experts at finding “cold prospects” through Facebook’s extensive targeting options. We know our way around the targeting options like the back of our hand, and have direct access to in-depth targeting segments beyond what Facebook provides through Power Editor and the Ad Creation Tool.
Every business website should have Pixel installed, and we are skilled at Pixel installation across most hosting platforms. Once Pixel is installed EIEIO Marketing will leverage the data to develop retargeting audiences and lookalike audiences, optimize your campaigns for conversions, and track results with precision.
We believe in the power of testing. Facebook is a platform that is constantly changing, so the testing process is ongoing. Every campaign that we run will test out creative, copy, and/or targeting. Through consistent testing, we ensure that the right content is reaching the right people at the right time.
Eligible clients will benefit from dynamic retargeting campaigns. We will connect your product catalog to your Pixel and dynamically retarget your clients with the items they abandoned in their carts, or up-sell/cross-sell other related items from your product catalog.
Messenger Bots operate in much the same way as e-mail marketing, but with significantly better open rates. Once your audience engages with the Messenger Bot, we can remarket to them with sequences of messages to develop a relationship and/or move them down your purchase funnel.
It has traditionally been difficult for local businesses to track their return on investment. Conversions often happen in-store, and asking a client for a referral source simply isn’t effective. With offline conversion tracking, we will track conversions right into your brick and mortar location.
EIEIO Marketing will integrate your WordPress blog with Facebook’s Instant Articles. Through Instant Articles, your content becomes more user-friendly for mobile readers, and you can monetize through the placement of Facebook Ads.
Understanding which analytics mean the most for your business and goals is the first step. We understand how Facebook analytics pull data and can provide you with the numbers that matter most to you, as well as an understanding of why Facebook’s numbers differ from your other analytics.
Your creative (image/video) is the first thing people will notice about your ad. If you do not have appropriate creative, we have access to stock images and/or professional design services. We will work with you to determine the best creative for your marketing goals.
At EIEIO Marketing, we promise always to:
Get your audience to slow their scroll and engage with your content.
Respond to all engagement and develop relationships with your audience.
Let your audience know who you are, what you do and why they need you.
Provide a call-to-action to convert your audience into clients.
Consistently test and retest for the best return on investment in an ever-changing market.
Whether you are running Ads on Facebook or not, having a Facebook Business Page is essential, and it’s imperative that you have a strong Facebook presence and content strategy in place to develop relationships with your ideal clients and maintain reach. Learn more.
Communicate directly to people through notifications sent to their mobile devices! Automatically promote your business and attract new customers by broadcasting a preset message and clickable link directly to nearby mobile phones/devices.
Marketing to Families
Moms are the financial decision makers in a majority of households. Reach this influential segment (on a local or national level) through a customized combination of display marketing, content marketing, email marketing, influencer marketing, and more.