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Facebook has announced that they are combining Ads Manager and Power Editor into one platform. The new platform will be known as “Ads Manager.” The Ads Manager change is meant to make it easier to create and manage your ads in one place. The best parts of both platforms will be merged into one.
As with all Facebook changes, this change will gradually roll out to advertisers. I currently have seen Ads Manager changes in some of the accounts EIEIO Manages, but not others. You may notice some changes slowly rolling out over the coming weeks. If you’re already familiar with Power Editor, you won’t notice any major changes except the new name. If you’re currently using Ads Manager, you may notice some new features:
Ads Manager Changes – Two workflows for creating ads
You will be able to choose to select Guided Creations (Complete Campaigns) which are similar to the typical Ad Manager creation process, and Quick creation (Campaign Shells) which are most similar to the Power Editor creation process.
Selecting Guided Creation will walk you through the steps needed to get an Ad up and running step-by-step. This is the best option if you prefer a guided workflow, are a new to Facebook Ads, or just preferred Ads Manager in the past. This process will guide you through the steps of creating a Campaign, Ad Set, and Ad in order. Easily getting the first Ad drafted, ready to review, and running.
Quick Creation will allow you to set up the Campaign, Ad Set, and Ad in any order. This is the best option if you preferred Power Editor’s ad creation workflow. Typically more experienced advertisers gravitate to this workflow. That being said, if you are most comfortable with Guided Creation there is nothing wrong with that process. Each process has the same functionality and will produce ads with the same potential for success.
It’s important to note that whatever you choose the first time, will be the default anytime you click to “Create Ad.” Anytime you want to change the workflows, you can do so by clicking the Switch button at the top of the creation flow.
Ads Manager Changes – Review draft items
This is actually one of my favorite parts of Power Editor, but it may take some getting used to for those who only have created in Ads Manager.
The new Ads Manager will automatically save any changes you make from one session to another. This is extremely helpful if you get interrupted mid-way through your creation process. Then, when you are ready to make a change to an ad, you must click “Review Draft Items” and confirm the changes before they will take effect.
Because your changes will not be applied until you confirm the edits under Review Draft Items, it gives you a chance to review your work before it goes live. I like having that “are you sure?!” step in there. If you want to turn off or delete an ad, you must also confirm the deletion through the same process. I can see this potentially causing issues if someone toggles an ad off but does not review the changes – it will not turn off. So, get in the habit of always clicking this box!
After clicking, you will see a summary of the changes that have been made. Facbeook will notify you of any errors that need to be corrected. You will also see the changes being applied in real time, which is typically a pretty quick process.
Ads Manager Changes – Other Updates
- It’s no longer possible to choose between Automatic or Manual Bidding. The new options are beginning to roll out to advertisers and allow you to choose between Lowest Cost Bidding with an optional Bid Cap and Target Cost bidding. Find more information about these Facebook Ad Bidding changes, HERE.
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Meg is the Founder and CEO of EIEIO Marketing. Originally from Rochester, NY, she now lives in Phoenix, AZ with her husband and their 4 daughters. Meg has been involved with marketing to moms for over 7 years. She also worked for Facebook within their Marketing Expert Program. When Meg is not managing ads for clients, teaching digital marketing strategy, or furthering her own professional development – she enjoys getting the family out of the house to explore a variety of fun and educational adventures. After the kids are in bed, Meg enjoys binge watching Netflix, fantasy football, and a glass of wine. Learn more about EIEIO Marketing.