Internet users continue to spend more time on social media sites than anywhere else online, and when it comes to mobile app usage, social media apps are used more often than any other apps. With accessibility through Desktop or Mobile – Social Media is an asset that can not be ignored. But what are the best social media platforms for your business? We’re going to break it down for you today, in a brief intro to Social Media.
We’re living in an age where having a website is no longer enough to prove validity as a business. Presence on Social Media is essential for being discovered and/or providing customer support to your clients. Businesses do not need to be on every social media platform. It’s better to have a strong presence on 3-4 platforms than to have a weak presence on all of them.Your business doesn't have to be on every social media platform, but it should be on these 3... Click To Tweet
The Best Social Media by size
New social media platforms are evolving every day. Right now the major players are:
- Facebook: 1,968,000,000 users
- YouTube: 1,000,000,000 users
- Instagram: 600,000,000 users
- LinkedIn: 500,000,000 users
- Twitter: 319,000,000 users
- Snapchat: 300,000,000 users
- Pinterest 150,000,000 users
- Google+: 111,000,000 users – no longer active
The Best Social Media for ALL Businesses
Facebook is the biggest player, which is one of the many reasons why Facebook is a platform that is essential for all businesses to have a presence on. Facebook’s audience is simply too large to ignore. Plus, they have top-notch targeting and insights, so you can effectively find and analyze your audience on the platform.
The other 2 major players I would recommend are LinkedIn and
Google+. This may surprise you – it surprised me at first too. Let me explain why:
LinkedIn – LinkedIn was built with the business professional in mind. Launched in 2003, the main goal of LinkedIn is to network with other professionals, and to use those connections to grow your word-of-mouth recommendations. It’s a great platform for B2B businesses, and to build your network of clients, and/or suppliers. You can create a business listing on LinkedIn, but even more importantly you should have a presence for yourself. As the head of your company, you should be establishing trust and credibility among the other professionals using the platform.
Google+ – Google Plus launched in 2011 and is an important social media platform to use for SEO purposes. With Google being the most popular search engine, having a business presence on the social media platform owned by Google is a smart move. Google Plus is no longer active.
When it comes to a general rule of thumb, Facebook,
Google Plus, and LinkedIn are the best social media platforms for any business owner.
Determining the Best Social Media for YOUR business
Once you have mastered a strategy for Facebook,
Google Plus, and LinkedIn, you should begin exploring the best social media platforms based on your business, audience, and the content you produce. Determining which other platforms may be appropriate for your business requires knowing a little bit more about each platform. Once you know what/who they are meant for, you can determine if it would be effective for your business to adopt.
Instagram – Launched in 2010 as a photo sharing app, and purchased by Facebook in 2012. Instagram supports photos and short videos (under 60 seconds), and the quality of the creative is extremely important. Hashtags are used for increasing reach, and the audience is largely made up of Millenials (under the age of 35). If your business creates big and beautiful photos, posting them to Instagram would be a great way to increase awareness and engagement for your business.
Pinterest – Pinterest launched in 2010 and is amazing for driving traffic to websites through the use of eye-catching visuals. Traditionally it works best for businesses in particular industries (food, fashion, fitness, arts/crafts, etc.). Pinterest also has a native “Buy” button and a majority of its users are women (with purchase power!). Pins have longevity – they are shared frequently over periods of time much greater than other platforms.
Snapchat – Created in 2011, Snapchat is used largely by Millenials, even more so than Instagram. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” disappears, never to be seen again. Snapchat allows you to promote engagement and increase brand awareness.
Twitter – Created in 2006 and inspired by text messaging. Twitter is unique for it’s 140-character limited tweets, meaning each post must be concise and to the point. Hashtags are important for reach, and it’s a very interactive platform where users can “retweet” to share content and converse with other users and brands. Twitter is a popular platform for providing customer service, growing brand awareness, and making connections with other influencers, brands, and clients.
YouTube – Founded in 2005, YouTube was the first large-scale video sharing site on the internet. YouTube also acts as a Search Engine, allowing viewers to search for topics that interest them, and then recommending other relevant content for the viewer. Creating and posting videos on YouTube is an effective technique to building visibility and credibility for small businesses.
What it all Means
If your business is just starting out or is revisiting a social strategy, the best social media focus should be on Facebook,
Google Plus, and LinkedIn. Then, once you have found your groove with those 3 power-platforms, begin to add additional platforms one-by-one that make the most sense for your business, your audience, and the content you produce.
*Google Plus is NO longer relevant!
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Meg is the Founder and CEO of EIEIO Marketing. Originally from Rochester, NY, she now lives in Phoenix, AZ with her husband and their 4 daughters. Meg has been involved with marketing to moms for over 7 years and has experience working for Facebook within their Marketing Expert Program. When Meg is not managing ads for clients, teaching digital marketing strategy, or furthering her own professional development – she enjoys getting the family out of the house to explore a variety of fun and educational adventures. After the kids are in bed, Meg enjoys binge watching Netflix, fantasy football, and a glass of wine. Learn more about EIEIO Marketing.