I traditionally have separated my Instagram Ads from my Facebook Ads by running them in separate Ad sets. Today, however, I ran them together and discovered a new Facebook editing tool. This new tool will change the way I run my Facebook/Instagram ads! The major reason I kept them separate is that I don’t like using landscape images (which perform well on Facebook) on Instagram.
Instagram used to only support square images. In 2015, they changed the rules to allow rectangular images. However, square images continue to be preferred on the platform. When it comes to my organic posts, I only use squares so that my grid looks good. Having a grid with awkwardly cropped landscape images drives me bonkers. When it comes to ads, I continue to recommend traditionally square images because they look more “natural” on the platform.
What is this New Facebook Editing Tool?
The new Facebook editing tool allows you to take one image and crop it one way for Facebook placement, and another way for Instagram placement, right within the Ad Create Tool!The new Facebook editing tool for perfectly formatted Instagram Ads! Click To Tweet
To access this tool, you will need to select both Facebook and Instagram placement during the ad creation process. Then, at the Ad-Level, select “single image” for your Ad Creative and select or upload your images as usual. Each image gives you the option of cropping so that you can get the best parts of your image into your Ad. In the screenshot below you will see that once you toggle over to Instagram, you can easily choose the aspect ratio for the crop!
And if you find that the photo you have selected doesn’t work to your liking on Instagram, there is a checkbox where you can opt to use a completely different image on the Instagram placement!
Why use the new Facebook editing tool instead of running 2 Ad Sets?
When you run the Facebook and Instagram placements together, it gets you lower-costs. Facebook will automatically serve your ad out on the placements you selected during the creation process. Once people begin responding to your ad, Facebook will analyze where the results are coming from. Facebook is then able to serve the ad exclusively on the platform generating the most results at the lowest cost. It’s for this reason that running both placements in the same Ad Set is best practice. It’s important to ensure that your ad is targeted appropriately, and running under the right objective for your business goals for this to work.
The new Facebook editing tool will save you time, and ensure your creative is customized for both Facebook and Instagram!